Forbes Coaches Council Member

The Power of Purpose Driven Leadership

brooks building

Jim Weber, CEO of Brooks Running, is one of the coolest and smartest leaders in Seattle. He has some amazing stories and I can’t wait for you all to hear them.

I left our meeting at Brooks headquarters earlier this week feeling even more excited about the conversation Jim and I are going to have (along with two other exceptional leaders: Darrell Cavens, CEO of zuilily and Darryl Rawlings, CEO of Trupanion) at the next “From the CEO’s Perspective” breakfast forum on 4/14 at the World Trade Center Seattle.

The reason I’m so excited is because we’re going to talk about my favorite subject: purpose-driven leadership. I believe purpose-driven leadership is 50% of the equation that evolves a good leader to a great one. These guys exemplify what that means in their personal approach to their leadership, to the company, the people and everyone’s success.

A few years ago, I read an article that inspired me to dig deep to define my own purpose. It was annoyingly frustrating, but it turned out to be exactly what I can’t stop myself from doing. My purpose is to help good thinkers become great leaders. I do it every day and can’t imagine doing anything else.

That same article says, “Fewer than 20% of leaders have a strong sense of their own individual purpose and even fewer can distill their purpose into a concrete statement.” So, forget about having impact.

It’s a unique opportunity to hear three incredibly influential leaders of three very different international companies talk about their personal journeys that led to defining their purpose – and how the adventure continues to unfold in terms of company success.

Hopefully there are tickets left when this posts, because you will not want to miss this one


Watch my latest CEO Forum coverage on 2016 Employee Engagement Trends with advice from David Niu, CEO of TINYpulse, Henry Albrecht, CEO of Limeade and Mike Metzger, CEO of PayScale. Thank you to our sponsor, Ryan Swanson Law.